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The roasting ceremony changes from brown to black: a new way of drinking coffee

The roasting ceremony changes from brown to black: a new way of drinking coffee

Early baking in the Arab region is a simple program, although we do not have enough historical data to reproduce this baking program, but it should be roughly similar to the baking program still used in the Arab region today. Another European historian, William Pargrave (Uilliam Palgrave), wrote the Arab Journey to the Middle East in 1863 (temporary translation)

2015-04-13
What's it like to open a coffee shop? let's see what it takes to open a coffee shop.

What's it like to open a coffee shop? let's see what it takes to open a coffee shop.

Prince Wen often sees people say that the dream of life is to open a coffee shop (florist, cake room, bookstore, flower growing), basking in the afternoon sun and playing soft music, and every guest coming in is a story. Wait, these. So if this dream is really realized, what kind of experience is it? Is it really as beautiful as you think it is? I'll tell you.

2016-01-11
Which cafe do the world's top high achiever like to go to?

Which cafe do the world's top high achiever like to go to?

The world's top high achiever's favorite cafes do not need a slow artistic conception, but are pioneering and omnipotent: they need coffee machines made with the most advanced technology, or they can hold meetings or even hold weddings here, or have indoor settings that are at the forefront of science and technology. The following three cafes are frequented by students from top universities such as Harvard, Oxford and MIT, led by high achiever.

2015-09-24
Store owners talk about the misunderstanding of opening a store.

Store owners talk about the misunderstanding of opening a store.

At present, more and more people want to open a coffee shop in China, some people want to realize their dreams, some people want to open coffee shops to make money, some people want to find their dreams in coffee. Yes, there is. There are a lot of ideas, but if you want to open a store, have you ever thought about everything after opening a store? I remember the first paragraph of "tasting Coffee" written by Chen Haopai.

2015-04-28
Coffee shop owner's experience: open a shop, you still have misunderstandings!

Coffee shop owner's experience: open a shop, you still have misunderstandings!

At present, more and more people in China want to open a coffee shop, some people want to realize their dreams, some people want to open coffee shops to make money, some people want to find their dreams in coffee. Yes, there is. There are a lot of ideas, but if you want to open a store, have you ever thought about everything after opening a store? I remember the first paragraph of "tasting Coffee" by Chen Haopai.

2015-11-04
Foreign coffee seizes nearly half of Shangdao Coffee shops in Chengdu

Foreign coffee seizes nearly half of Shangdao Coffee shops in Chengdu

When Starbucks and Costa enter the Chinese market on a large scale, it is absolutely fashionable for ordinary people to taste a cup of mellow coffee in Shangdao Coffee. But nowadays, it is common to meet Starbucks on the corner of downtown, but it is even more difficult to meet Shangdao coffee. For a while, Shangdao coffee has gradually faded out of people's sight.

2014-08-18
How to open a boutique cafe? 15:00 specific list detailed analysis of the operation of a coffee shop

How to open a boutique cafe? 15:00 specific list detailed analysis of the operation of a coffee shop

No matter where the cafe goes, it has undoubtedly become a consumption market for people to live, relax and relax. Although domestic coffee is not very popular, it is also loved by most young people. So how to open a coffee shop that is acceptable to more people? There is a famous cafe Auction Rooms in Melbourne, which mainly serves delicious and nutritious brunch and very delicious.

2016-01-15
Marketing observation on the Operation of Coffee Shop

Marketing observation on the Operation of Coffee Shop

The evolution of coffee into a culture will either become a fashion or a classic, whichever will keep the pockets of coffee operators bulging. The news I have just read is a special article in the Financial Times about the ongoing reorientation of Nestl é by Nestl é CEO Peter Brabeck. The core business figure who has been in office for nine years is in office.

2014-07-26
Starbucks Coffee: not marketing skills but operating

Starbucks Coffee: not marketing skills but operating "people"

Starbucks (Starbucks), born in Seattle in 1971, started by selling coffee beans. In 1996, Starbucks began its global expansion, opening coffee chains in 32 markets, including China, South Korea, Malaysia, Singapore, New Zealand, Australia, the Philippines, Thailand, Indonesia and Japan. CEO Howard, who single-handedly brought small coffee shops into the ranks of international brands? Schultz said:

2014-07-26
The cafe features the operation of a bank and becomes a cafe.

The cafe features the operation of a bank and becomes a cafe.

Bank of America (Reuters) in response to the need to reduce the financial network, the Bank of the United States has hired manpower and even converted the branch city into a coffee shop, but customers have received different responses to the new marketing methods. ■ Firms across the country are tossing out their tellers, adding salespeople and remaking their

2015-08-03
If cycling opens 500 stores in two years, can it create a new model of coffee?

If cycling opens 500 stores in two years, can it create a new model of coffee?

In April 2016, Wheelys came to Shanghai, China. This is the fourth generation coffee cart, the Green Knight (Green Warrior). Is Wheelys late for the 3 trillion yuan Chinese coffee market? According to the understanding of a reporter from Red Food Network (WeChat: ygcywzz), some professionals predict that China's coffee consumption market is expected to surpass the United States to become the world's largest coffee consumer.

2016-10-24
How does Starbucks

How does Starbucks "Coffee Empire" rise? Start from scratch to $77 billion

According to the latest data from wealth intelligence firm Wealth-X, Starbucks chairman and CEO Howard Schultz currently has a net worth of $2.3 billion. From self-made to coffee empire builder, Schultz said he was just running when others stopped to rest. Howard Schultz was born into a Jewish working family in Canarsie, Brooklyn, New York. mother

2015-06-10
Starbucks baristas who know the World: travel to the Coffee Theater to

Starbucks baristas who know the World: travel to the Coffee Theater to "perform"

Original title: Starbucks baristas who know the World: Starbucks baristas who travel to the Coffee Theater to perform in Shenzhen, Beijing, Kunming and Guangzhou in the flagship stores of Starbucks Disney Town in the Shanghai Disney Resort, you will find many shop assistants with different city names on their chests. This special logo often makes guests feel

2016-08-12
7 Hong Kong Boutique Cafes

7 Hong Kong Boutique Cafes

Hong Kong is now entering a new era of coffee, and these emerging cafes are leading the way in fine coffee.

2014-07-18
7 boutique cafes in Hong Kong

7 boutique cafes in Hong Kong

Now Hong Kong is entering a new era of coffee, and these new cafes are the pioneers of boutique coffee.

2014-07-18
The operation and sale of cafes

The operation and sale of cafes

First, the market understanding and evaluation, know yourself and know the enemy, a hundred battles are not defeated. Before opening a shop, you should have a certain understanding of the overall market of the cafe. This includes the aforementioned cafe shape, business scale, product mix and price, the status of the target customer group, and possible future trends and changes. Then make a detailed evaluation of the cafe of the same shape in the business district where you want to open a store. Evaluation

2014-09-19
Global Cafe Chronicle

Global Cafe Chronicle

Some of the most important coffee shops in coffee history, some of which have survived for more than two hundred years, are still open today.

2014-07-18
Starbucks around the world, just because of the love of coffee

Starbucks around the world, just because of the love of coffee

Some people collect Starbucks cups from different cities as a hobby, but Winter, a man from Texas, USA, collects Starbucks cups from all over the world. How do you collect it? Of course, it is to personally visit Starbucks stores on six continents, order a cup of coffee, and then take pictures in front of the store. Doesn't that sound crazy? Yes, a little bit, so far he has spent

2015-09-18
Coffee in the circle creates an interactive platform to subvert the traditional social way of film and television industry

Coffee in the circle creates an interactive platform to subvert the traditional social way of film and television industry

As a film and television vertical coffee shop proposed to operate with Internet thinking in 2012, it has been deeply rooted in the contacts and resources of the film and television industry. Coffee in the circle creates an interactive platform. Coffee in the circle creates an interactive platform. Netease Entertainment reported on April 10, 2015 afternoon, the film and television industry vertical platform circle coffee reload opened! As a company in the circle, it proposed to use the Internet in 2012.

2015-04-11
The robot staff in the cafe brought coffee without spilling a drop.

The robot staff in the cafe brought coffee without spilling a drop.

To the restaurant to order a dish, not long after, a robot holding the plate slowly arrived, with electronic synthesis to remind: your order has arrived, please take it! This scene doesn't appear in science fiction movies. Your order is here, please take it! the owner of the post-80s coffee shop introduced eight robot employees to order food. The coffee brought by the robot does not spill a drop and asks where it comes from.

2015-01-09
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